Privacy policy

01Purpose of this policy

This Privacy Policy explains:

• The personal data we collect about you;
• How we use your personal data;
• The measures we take to ensure it remains secure; and
• Your privacy rights and how you can exercise them.

We are committed to protecting your privacy in accordance with the UK GDPR, Data Protection Act 2018, and other applicable privacy laws.

02Who we are

Go10 Limited (“Go10”, “we”, “us”, “our”) is a data controller, responsible for your personal data collected through our website, communications, and services.

03What personal data we collect

We collect and process personal data that you provide to us directly, including:

• Full name
• Job title
• Contact details (email address, phone number, mailing address)
• Demographic details such as postcode and preferences
• Order and transaction details
• Payment information
• Communication history (emails, calls, etc.)

We also collect information automatically, such as:

• IP address
• Device type and browser
• Website usage data (cookies and analytics)

04Why we collect your data

We collect your personal data for the following purposes:

• To process orders and deliver services
• To manage your account
• To respond to your enquiries
• To improve our services and website
• For marketing communications (with consent where required)
• To detect and prevent fraud or illegal activity
• To comply with legal and regulatory obligations

We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.

With your consent we share personal information for the purpose of engaging in advertising and marketing activities, as follows.

05Sharing your data

We may share your data:

• With our affiliates: for order fulfilment and service improvement
• With payment providers and delivery companies
• With IT and system administration service providers
• With legal, tax, and regulatory authorities where required
• With fraud prevention and credit reference agencies

We will only share your data with trusted third parties and under data protection agreements.

06International data transfers

If your data is transferred outside the UK or EEA, we ensure it is protected by:

• Standard Contractual Clauses approved by the ICO;
• Other appropriate safeguards where required.

07How we protect your data

We have robust security measures in place, including:

• Data encryption and secure servers
• Access controls
• Staff training
• Third-party contracts requiring strong security standards

08How long we keep your data

We retain your data only as long as necessary:

• Account data: 7 years (for tax and contractual purposes)
• Marketing data: 12 months (from last interaction)
• Other data: As long as required by law or legitimate business needs

You can request deletion at any time (see Section 12).

09Marketing and your choices

We may send you marketing communications:

• Where you have opted in; or
• Based on our legitimate interests (if allowed).

You can opt out at any time by:

• Clicking ‘unsubscribe’ in emails;
• Contacting us via email or post (see Section 12).

10Your rights

You have the following rights under UK data protection laws:

• Access your personal data;
• Rectification of inaccurate or incomplete data;
• Erasure (‘right to be forgotten’);
• Restriction of processing;
• Data portability;
• Object to processing based on legitimate interests or direct marketing;
• Withdraw consent at any time.

Requests can be made by contacting us (see Section 12).

11Cookies and website tracking

Our website uses cookies to:

• Improve site functionality;
• Monitor website performance;
• Personalise your experience.

We use Microsoft Clarity, an analytics service provided by Microsoft Corporation, to understand how visitors use this site through aggregated metrics, heatmaps, and session replays, so that we can identify problems and improve the experience. Clarity is loaded only with your consent to analytics cookies and is never active before you opt in. Session replays are recorded with masking enabled, so information you type into forms (such as your name, contact details, and order references) is obscured.

Microsoft acts as our data processor for this purpose. Data may be processed on Microsoft systems outside the UK, subject to the safeguards described in Section 6. For the cookies Clarity sets and how to opt out, see our Cookie Policy.

You can accept or reject analytics, and change or withdraw your consent at any time, using our cookie banner and the “Cookie settings” link in the site footer, or by managing cookies in your browser.

12How to contact us

For any queries about this Privacy Policy or to exercise your rights:

By post

By email

info@go10.co.uk

By phone

0800 669 6397

13Complaints

If you are not satisfied with how we handle your data, you can contact the Information Commissioner’s Office (ICO):

• Website: www.ico.org.uk
• Phone: 0303 123 1113

14Updates to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a new effective date.